Healthy Daily Retention Rates

What are healthy retention rates ? Below is a rolling retention benchmark.

(free pic under CC)

If your midcore f2p mobile title does not match any of these, forget it:

1 Day Retention: 40%
7 Day Retention: 20%
30 Day Retention: 10%

(for iOS 5.0 or 2.3 Android and higher)

Playstore Ranking and Revenues

Here are my guestimations for the Korean Market (Play Store)

Below figures reverse engineer the current mobile gaming revenue size of 1.5 billion US$ in Korea for Play Store (2013) figures.

Rank	Daily Revenues	Annual Revenues	Total Annual
1-5	$ 300.000	$109.500.000	$ 547.500.000
6-10	$ 100.000	$ 36.500.000	$ 182.500.000
11-30	$ 20.000	$ 7.300.000	$ 146.000.000
31-50	$ 10.000	$ 3.650.000	$ 73.000.000
			$ 949.000.000
	% of Total Revenues		66%
	Total Market Size		$1.437.878.788